2x4 Tree

                            {
    "id": "tree_name_brand_tree",
    "name": "2x4 Tree",
    "type": "tree",
    "inputs": [],
    "outputs": [],
    "passthru": [],
    "children": [
        "comp_tree"
    ],
    "extends": {
        "id": "tree_name_brand",
        "name": "Name Brand",
        "type": "tree",
        "inputs": [],
        "outputs": [],
        "passthru": [],
        "children": [
            {
                "id": "intangible_logo",
                "name": "Logo",
                "type": "intangible",
                "inputs": [],
                "outputs": [],
                "passthru": [],
                "children": [],
                "tree": [],
                "extends": null,
                "problem": "No one knows my name",
                "description": "So I drew a circle as my signature and no one else can draw a circle again. Now I am Mr. Circle."
            }
        ],
        "tree": [
            {
                "id": "intangible_logo",
                "name": "Logo",
                "type": "intangible",
                "inputs": [],
                "outputs": [],
                "passthru": [],
                "children": [],
                "tree": [],
                "extends": null,
                "problem": "No one knows my name",
                "description": "So I drew a circle as my signature and no one else can draw a circle again. Now I am Mr. Circle."
            }
        ],
        "extends": null,
        "problem": "Nature has no revenue model.",
        "description": "Name Brand is the MTREES nature-based revenue optimization platform \u2014 the enterprise infrastructure for acquiring, renaming, and where necessary bioengineering the natural world into a portfolio of branded assets with documented ownership, contractual naming rights, and a licensing structure that survives the lifespan of the thing being named. The natural world has existed for billions of years without a revenue model. Name Brand addresses this. Geographic features, waterways, weather systems, species, and custom-cultivated organisms are all available for acquisition and brand integration. The river keeps flowing. The tree keeps growing. The name is now correct."
    },
    "belongs_to": [
        {
            "id": "forest_name_brand",
            "name": "Name Brand",
            "type": "forest",
            "inputs": [],
            "outputs": [],
            "passthru": [],
            "children": [
                "tree_name_brand",
                "tree_name_brand_river",
                "tree_name_brand_tree",
                "tree_name_brand_cloud",
                "tree_name_brand_cow",
                "tree_name_brand_bean",
                "tree_name_brand_onion",
                "tree_name_brand_flower",
                "tree_name_brand_foot",
                "tree_name_brand_horse"
            ],
            "tree": [],
            "extends": null,
            "belongs_to": [
                "planet_digital_marketing"
            ],
            "problem": "Nature has no revenue model.",
            "description": "Name Brand is the MTREES nature-based revenue optimization division \u2014 geographic naming rights, weather event sponsorships, watershed acquisitions, and a bioengineering pipeline for operators who require a species that does not exist yet but should, and should have their logo in the grain. The forest grows what the client needs. The client names what the forest grows. The contract is 100 years."
        }
    ],
    "problem": "The forest has no SKU.",
    "description": "The 2x4 Tree is the MTREES proprietary bioengineered hardwood product line \u2014 a custom walnut-oak hybrid cultivar developed through controlled cross-pollination and selective propagation to produce a species that grows straight, grows fast relative to a walnut, produces a nut that is larger than the oak's acorn but smaller than the walnut's, and carries the client's branding at the cellular level via a bark pigmentation process that expresses the logo pattern in the grain cross-section. The tree is a SKU. The tree is available in stores. The tree is sold in a pot at the garden center with a care tag that includes sunlight requirements, watering frequency, and the licensing agreement, which is also attached. Mature specimens reach 60 feet at the 40-year mark. The logo remains legible in cross-section at any diameter above 8 inches. The tree does not require a software update. The tree does not have a subscription tier. The tree is the product and the advertising simultaneously, which is the correct ratio. In talks with House Depot.",
    "template": "tree"
}