Mount Eta $333,000,000

PROBLEM

Running trails are not cool enough.

SOLUTION

Mount Eta is a pursuit endurance challenge operating within the Orion's Belt legendary ecosystem, combining a difficult real-world trail system with an augmented reality monster chase layer that provides continuous motivational pressure from behind. The human is presented with the trail and no resources. Virtual monsters are deployed at the course start and maintain active pursuit of the contestant for the duration of the run — if a monster closes the gap and makes contact, the participant's run is terminated and they must restart the course from the beginning with no retained progress. There is no combat option. There is only forward. Safe zones are distributed across the mountain at irregular intervals, offering contestants a brief authorized window to purchase water, beverages, and rest in shade before the pursuit resumes. No food is available at any safe zone. The only meal provided during the entire challenge — regardless of whether the course spans a single day or several — is a high-quality meal served exclusively at the summit to participants who complete the ascent. The meal is the finish line. MTREES nodes distributed across the terrain produce synchronized physical responses — wind, thermal, mist, aroma, and light — integrated with the augmented reality chase layer to generate full environmental immersion across the course. The aroma nodes near the summit are calibrated to the meal being prepared at the top. This is intentional.