Planet Truck

PROBLEM

The truck is the most capable vehicle ever built and it spends most of its time parked.

SOLUTION

Planet Truck is the MTREES large-format personal and commercial vehicle ecosystem — the full taxonomy of products for the infrastructure layer that sits on top of, underneath, around, and occasionally inside the truck and SUV. The truck hauls, tows, sleeps, commands, idles in parking lots of enormous size, and sits outside a sporting goods store for four hours while the owner is inside buying things that will also be stored in the truck. Planet Truck acknowledges all of this without judgment and builds accordingly. The products here turn the truck from a vehicle into a platform — one that accepts upgrades, generates income, enforces tolls, and processes air that would otherwise just be air. The SUV is included. Nobody asked but it is here.