Feedback Stick

Type: tree | Origin: Digital Marketing Planet Mall
COMPONENTS
Tablet
Kiosk Stand
Camera
WiFi
VR Camera
Biometric Video Interpretation
Sentiment Analysis
Dashboard
PROBLEM

Good feedback is hard to get.

SOLUTION

A point-of-purchase feedback kiosk with a customizable touch interface, real-time sentiment analysis, and optional AI-powered touchless gesture recognition. Scales from a single boutique to a global fleet. The data goes to the cloud. The insights go to the dashboard. The customer goes home.

components

A touchscreen display device running the Feedback Stick interface. Fully configurable survey questions, brand colors, and UI layout. Accepts finger input, stylus input, and the inevitable impatient palm slam.

Inspect

A floor or counter mounted pole and cradle assembly that positions the tablet at the optimal human interaction height. Adjustable. Cable-managed. Difficult to accidentally knock over. Less difficult to intentionally knock over.

Inspect

An optical sensor module that captures image and video data. Used for object detection, navigation, documentation, and observation.

Inspect

Wireless internet access node. Broadcasts signal. Does not care about your download speed expectations.

Inspect

The VR Camera is a dual-lens stereoscopic wide-angle camera assembly mounted on the Turn Pike unit providing the live binocular video feed transmitted to the operator's VR Glasses. The camera captures at 4K per eye at 90 frames per second, sufficient for a full-presence VR experience without motion artifacts during head-tracked view changes. A secondary wide-angle overview camera covers the vehicle approach lane and feeds a picture-in-picture monitor in the operator's peripheral view for situational awareness of what is coming before it arrives at the window. The camera housing is weatherproof, heated to prevent lens fogging in cold conditions, and treated with a hydrophobic coating on the lens surfaces to maintain visibility in rain. Night vision capability is provided by a near-infrared illuminator array integrated into the camera housing that activates automatically below a light threshold, ensuring the operator can see the driver clearly at 3am on a poorly lit stretch of turnpike without asking them to turn on their dome light.

Inspect
intangibles

An AI vision processing layer that analyzes live camera feed to interpret contactless human gestures as structured feedback inputs. Recognizes thumbs up, thumbs down, and numeric finger configurations for star ratings without requiring physical contact with any surface. Compliant with social distancing guidelines. Processes gesture data in real time via a convolutional neural network inference pipeline, discards raw video immediately after interpretation, and outputs only anonymized intent signals to the aggregation layer. Sees the gesture. Forgets the face.

Inspect

A natural language and signal processing layer that converts raw feedback responses into emotional valence scores, trend indicators, and actionable insight tags. Runs continuously against incoming data from all connected locations. Knows when something is unhappy before it does. Tactfully does not say so out loud.

Inspect

A real-time analytics interface that aggregates feedback data across all locations into KPI visualizations, sentiment trend graphs, response volume counters, and configurable alert thresholds. Accessible from any browser. Updates live. Makes the data look like you always knew what you were doing. Has a print function for your boss that doesn't know how to use an iPhone.

Inspect
Inputs
Outputs
TREE
AVAILABLE INPUTS
AVAILABLE OUTPUTS
  • comp_wifi
Schema
                            {
    "id": "tree_feedback_stick",
    "name": "Feedback Stick",
    "type": "tree",
    "inputs": [],
    "outputs": [],
    "passthru": [],
    "children": [
        "comp_tablet",
        "comp_kiosk_stand",
        "comp_camera",
        "comp_wifi",
        "comp_vr_camera",
        "intangible_biometric_video_interpretation",
        "intangible_sentiment_analysis",
        "intangible_dashboard"
    ],
    "extends": null,
    "belongs_to": [
        {
            "id": "planet_digital_marketing",
            "name": "Digital Marketing",
            "type": "planet",
            "inputs": [],
            "outputs": [],
            "passthru": [],
            "children": [
                "tree_digital_trap",
                "tree_cookie_monster"
            ],
            "tree": [],
            "extends": null,
            "belongs_to": [
                "galaxy_intangibles"
            ],
            "problem": "No one clicks my sign up button.",
            "description": "Planet Digital Marketing is the complete ecosystem for harvesting attention, manufacturing urgency, and converting human curiosity into a trackable event inside a dashboard nobody fully understands. This is where the funnel lives. The funnel is a metaphor for a process that begins with a person who wanted to read an article and ends with that person having consented to twelve data collection agreements, received a welcome email, been added to a drip sequence, and abandoned a cart. Planet Digital Marketing does not judge the funnel. It builds better funnels. The trees here are instruments of precision engagement: cookie infrastructure, conversion traps, and digital mechanisms that turn browsing into a relationship the browser did not know they were entering. Everything on this planet is measured. Everything is optimized. The metric that matters most is always the one that just changed. The sign-up button has been A\/B tested forty-seven times. It is still not getting clicked."
        },
        {
            "id": "planet_mall",
            "name": "Planet Mall",
            "type": "planet",
            "inputs": [],
            "outputs": [],
            "passthru": [],
            "children": [
                "ecosystem_clothing",
                "ecosystem_smoke_shop_supreme",
                "ecosystem_restaurant",
                "forest_dispensers",
                "forest_wallets",
                "tree_feedback_stick",
                "tree_backpack_crack",
                "tree_chernobly",
                "tree_quilted_rockstar",
                "tree_grocery_bag",
                "persona_entitled_emu",
                "persona_baked_turnkey",
                "persona_long_hair"
            ],
            "tree": [],
            "extends": null,
            "belongs_to": [
                "galaxy_retail"
            ],
            "problem": "Retail is dying. It just won't stop showing up.",
            "description": "Planet Mall is the MTREES retail ecosystem \u2014 the full suite of products, systems, and defensive infrastructure for the commerce environment where things are bought, returned, touched without intention of purchase, and occasionally protected from people who have very strong opinions about the self-checkout line. The mall is not dead. The mall is evolving into something stranger and more defensible. Planet Mall addresses both sides of the retail transaction: the products that facilitate commerce and the products that protect the people facilitating it. Trees here cover the complete spectrum from point-of-sale defensive hardware to retail feedback apparatus to the writing instrument that allows someone to formally register a number on a piece of paper in exchange for a small amount of money. Everything on this planet is designed for high-traffic, low-patience environments where someone is always about to have an opinion about the price."
        }
    ],
    "problem": "Good feedback is hard to get.",
    "solution": "The Feedback Stick is a tablet device mounted to a kiosk-like stand loaded with software that collects feedback with a simple to use touch interface. The data is then sent to a server, aggregated and displayed on a dashboard with amazing KPI metrics such as sentiment analysis. Each survey question is customizable as well as interface colors, brands, etc. For an additional fee, stay in Coronavirus regulations with artificial intelligence video processing that allows for touchless feedback using hand gestures such as thumbs up, thumbs down and numbers using fingers for ratings as leaving the facility. Upgrade to the Pro version and get a VR camera that enables customers to view livestreams of your location. Pricing depends on quantity of locations and option configurations.",
    "description": "A point-of-purchase feedback kiosk with a customizable touch interface, real-time sentiment analysis, and optional AI-powered touchless gesture recognition. Scales from a single boutique to a global fleet. The data goes to the cloud. The insights go to the dashboard. The customer goes home.",
    "template": "tree"
}