Darmine Doggie Door

Type: intangible
PROBLEM

Something came through the door and nothing has been the same since.

SOLUTION
The Darmine Doggie Door is the precise cognitive moment when a person encounters something so obviously explainable that it becomes, through sustained panic and architectural overreaction, the central organizing event of their entire subsequent worldview. A pig in a Nixon mask came through the door. The pig was a pig. The mask was a mask. The door was a doggie door. None of this information was processed. What was processed was the experience of a terrifying ungodly monster breaching the perimeter, and from that moment forward the perimeter is everything. The door gets reinforced. The door gets sensors. A whole product line gets built around the door. The pig is never mentioned by name. The Darmine Doggie Door is the phase shift between the world before the pig and the world after it — the moment when a completely obvious and non-threatening thing becomes the founding trauma of an entire security philosophy, a new product category, and possibly a documentary made by Tim Robinson.
Inputs
Outputs
TREE
AVAILABLE INPUTS
AVAILABLE OUTPUTS
Schema
                            {
    "id": "intangible_darmine_doggie_door",
    "name": "Darmine Doggie Door",
    "type": "intangible",
    "inputs": [],
    "outputs": [],
    "passthru": [],
    "children": [],
    "extends": null,
    "problem": "Something came through the door and nothing has been the same since.",
    "description": "The Darmine Doggie Door is the precise cognitive moment when a person encounters something so obviously explainable that it becomes, through sustained panic and architectural overreaction, the central organizing event of their entire subsequent worldview. A pig in a Nixon mask came through the door. The pig was a pig. The mask was a mask. The door was a doggie door. None of this information was processed. What was processed was the experience of a terrifying ungodly monster breaching the perimeter, and from that moment forward the perimeter is everything. The door gets reinforced. The door gets sensors. A whole product line gets built around the door. The pig is never mentioned by name. The Darmine Doggie Door is the phase shift between the world before the pig and the world after it \u2014 the moment when a completely obvious and non-threatening thing becomes the founding trauma of an entire security philosophy, a new product category, and possibly a documentary made by Tim Robinson.",
    "template": "intangible"
}

Universe Alpha