Name Brand

Type: tree
COMPONENTS
Logo
PROBLEM

Nature has no revenue model.

SOLUTION

Name Brand is the MTREES nature-based revenue optimization platform — the enterprise infrastructure for acquiring, renaming, and where necessary bioengineering the natural world into a portfolio of branded assets with documented ownership, contractual naming rights, and a licensing structure that survives the lifespan of the thing being named. The natural world has existed for billions of years without a revenue model. Name Brand addresses this. Geographic features, waterways, weather systems, species, and custom-cultivated organisms are all available for acquisition and brand integration. The river keeps flowing. The tree keeps growing. The name is now correct.

intangibles
Inputs
Outputs
TREE
AVAILABLE INPUTS
AVAILABLE OUTPUTS
Schema
                            {
    "id": "tree_name_brand",
    "name": "Name Brand",
    "type": "tree",
    "inputs": [],
    "outputs": [],
    "passthru": [],
    "children": [
        "intangible_logo"
    ],
    "extends": null,
    "problem": "Nature has no revenue model.",
    "description": "Name Brand is the MTREES nature-based revenue optimization platform \u2014 the enterprise infrastructure for acquiring, renaming, and where necessary bioengineering the natural world into a portfolio of branded assets with documented ownership, contractual naming rights, and a licensing structure that survives the lifespan of the thing being named. The natural world has existed for billions of years without a revenue model. Name Brand addresses this. Geographic features, waterways, weather systems, species, and custom-cultivated organisms are all available for acquisition and brand integration. The river keeps flowing. The tree keeps growing. The name is now correct.",
    "template": "tree"
}