PROBLEM
Nature has no revenue model.
SOLUTION
Name Brand is the MTREES nature-based revenue optimization platform — the enterprise infrastructure for acquiring, renaming, and where necessary bioengineering the natural world into a portfolio of branded assets with documented ownership, contractual naming rights, and a licensing structure that survives the lifespan of the thing being named. The natural world has existed for billions of years without a revenue model. Name Brand addresses this. Geographic features, waterways, weather systems, species, and custom-cultivated organisms are all available for acquisition and brand integration. The river keeps flowing. The tree keeps growing. The name is now correct.
intangibles
So I drew a circle as my signature and no one else can draw a circle again. Now I am Mr. Circle.
Inspect