Not the Mississippi

Type: tree | Origin: Name Brand | Extends: Name Brand
MODIFICATIONS
River
COMPONENTS (Name Brand ROOTS)
Logo
PROBLEM

The river has been flowing for 10,000 years and nobody is getting paid for the name.

SOLUTION

Not the Mississippi is the MTREES geographic naming rights acquisition and rebranding platform for river systems — a turnkey service that identifies major waterways currently operating under legacy government-assigned nomenclature and transitions them into revenue-generating branded assets through a fully documented renaming process that is legal in more jurisdictions than the river crosses. The river does not change. The current does not change. The fish do not change. The name changes, the signage budget is included in the licensing agreement, and the previous name is retired with appropriate ceremony. The AD&D is currently the flagship client installation, formerly known by a name that no longer appears on MTREES documentation. Naming rights are sold by the mile, by the watershed, or in full. Tributaries are available at a reduced rate. The naming is permanent for the duration of the contract. The contract is 100 years. The river has been here longer and will be here after, under whatever name the next operator selects.

components

A river. Moves water from one place to another. Has always been doing this. Has a name, or had one, or will have one. The water does not know the name.

Inspect
EXTENDS

Name Brand is the MTREES nature-based revenue optimization platform — the enterprise infrastructure for acquiring, renaming, and where necessary bioengineering the natural world into a portfolio of branded assets with documented ownership, contractual naming rights, and a licensing structure that survives the lifespan of the thing being named. The natural world has existed for billions of years without a revenue model. Name Brand addresses this. Geographic features, waterways, weather systems, species, and custom-cultivated organisms are all available for acquisition and brand integration. The river keeps flowing. The tree keeps growing. The name is now correct.

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Inputs
Outputs
TREE
AVAILABLE INPUTS
AVAILABLE OUTPUTS
Schema
                            {
    "id": "tree_name_brand_river",
    "name": "Not the Mississippi",
    "type": "tree",
    "inputs": [],
    "outputs": [],
    "passthru": [],
    "children": [
        "comp_river"
    ],
    "extends": {
        "id": "tree_name_brand",
        "name": "Name Brand",
        "type": "tree",
        "inputs": [],
        "outputs": [],
        "passthru": [],
        "children": [
            {
                "id": "intangible_logo",
                "name": "Logo",
                "type": "intangible",
                "inputs": [],
                "outputs": [],
                "passthru": [],
                "children": [],
                "tree": [],
                "extends": null,
                "problem": "No one knows my name",
                "description": "So I drew a circle as my signature and no one else can draw a circle again. Now I am Mr. Circle."
            }
        ],
        "tree": [
            {
                "id": "intangible_logo",
                "name": "Logo",
                "type": "intangible",
                "inputs": [],
                "outputs": [],
                "passthru": [],
                "children": [],
                "tree": [],
                "extends": null,
                "problem": "No one knows my name",
                "description": "So I drew a circle as my signature and no one else can draw a circle again. Now I am Mr. Circle."
            }
        ],
        "extends": null,
        "problem": "Nature has no revenue model.",
        "description": "Name Brand is the MTREES nature-based revenue optimization platform \u2014 the enterprise infrastructure for acquiring, renaming, and where necessary bioengineering the natural world into a portfolio of branded assets with documented ownership, contractual naming rights, and a licensing structure that survives the lifespan of the thing being named. The natural world has existed for billions of years without a revenue model. Name Brand addresses this. Geographic features, waterways, weather systems, species, and custom-cultivated organisms are all available for acquisition and brand integration. The river keeps flowing. The tree keeps growing. The name is now correct."
    },
    "belongs_to": [
        {
            "id": "forest_name_brand",
            "name": "Name Brand",
            "type": "forest",
            "inputs": [],
            "outputs": [],
            "passthru": [],
            "children": [
                "tree_name_brand",
                "tree_name_brand_river",
                "tree_name_brand_tree",
                "tree_name_brand_cloud",
                "tree_name_brand_cow",
                "tree_name_brand_bean",
                "tree_name_brand_onion",
                "tree_name_brand_flower",
                "tree_name_brand_foot",
                "tree_name_brand_horse"
            ],
            "tree": [],
            "extends": null,
            "belongs_to": [
                "planet_digital_marketing"
            ],
            "problem": "Nature has no revenue model.",
            "description": "Name Brand is the MTREES nature-based revenue optimization division \u2014 geographic naming rights, weather event sponsorships, watershed acquisitions, and a bioengineering pipeline for operators who require a species that does not exist yet but should, and should have their logo in the grain. The forest grows what the client needs. The client names what the forest grows. The contract is 100 years."
        }
    ],
    "problem": "The river has been flowing for 10,000 years and nobody is getting paid for the name.",
    "description": "Not the Mississippi is the MTREES geographic naming rights acquisition and rebranding platform for river systems \u2014 a turnkey service that identifies major waterways currently operating under legacy government-assigned nomenclature and transitions them into revenue-generating branded assets through a fully documented renaming process that is legal in more jurisdictions than the river crosses. The river does not change. The current does not change. The fish do not change. The name changes, the signage budget is included in the licensing agreement, and the previous name is retired with appropriate ceremony. The AD&D is currently the flagship client installation, formerly known by a name that no longer appears on MTREES documentation. Naming rights are sold by the mile, by the watershed, or in full. Tributaries are available at a reduced rate. The naming is permanent for the duration of the contract. The contract is 100 years. The river has been here longer and will be here after, under whatever name the next operator selects.",
    "template": "tree"
}

Universe Alpha