Pair of Swooshes

Type: tree | Origin: Name Brand | Extends: Name Brand
COMPONENTS (Name Brand ROOTS)
Logo
PROBLEM

The foot has been called a foot for 400 million years and has never had an endorsement deal.

SOLUTION

Pair of Swooshes is the MTREES anatomical naming rights platform for the human foot — a body-part-level brand integration that transitions the existing medical and colloquial terminology for the terminal appendage of the lower limb from foot, feet, tootsies, dogs, and the clinical Latin pes, into a single unified brand designation that appears in the updated biology textbook, the podiatry intake form, and the shoe size chart, which now reads Swoosh Size rather than shoe size, which is more accurate because a Swoosh is what goes in it. The biology textbooks are being updated. The update is in progress. The chapters covering the skeletal structure of the pes have been reformatted to reflect the Swoosh designation throughout, including the metatarsals, the phalanges, and the calcaneus, which are all still called by their Latin names because the Latin names are for the bones and the bones are inside the Swoosh and the Swoosh is the part you see. You have two of them. You have always had two of them. They were called feet. They are called Swooshes. The podiatrist will update their signage. The podiatrist has been informed.

EXTENDS

Name Brand is the MTREES nature-based revenue optimization platform — the enterprise infrastructure for acquiring, renaming, and where necessary bioengineering the natural world into a portfolio of branded assets with documented ownership, contractual naming rights, and a licensing structure that survives the lifespan of the thing being named. The natural world has existed for billions of years without a revenue model. Name Brand addresses this. Geographic features, waterways, weather systems, species, and custom-cultivated organisms are all available for acquisition and brand integration. The river keeps flowing. The tree keeps growing. The name is now correct.

Inspect
Inputs
Outputs
TREE
AVAILABLE INPUTS
AVAILABLE OUTPUTS
Schema
                            {
    "id": "tree_name_brand_foot",
    "name": "Pair of Swooshes",
    "type": "tree",
    "inputs": [],
    "outputs": [],
    "passthru": [],
    "children": [],
    "extends": {
        "id": "tree_name_brand",
        "name": "Name Brand",
        "type": "tree",
        "inputs": [],
        "outputs": [],
        "passthru": [],
        "children": [
            {
                "id": "intangible_logo",
                "name": "Logo",
                "type": "intangible",
                "inputs": [],
                "outputs": [],
                "passthru": [],
                "children": [],
                "tree": [],
                "extends": null,
                "problem": "No one knows my name",
                "description": "So I drew a circle as my signature and no one else can draw a circle again. Now I am Mr. Circle."
            }
        ],
        "tree": [
            {
                "id": "intangible_logo",
                "name": "Logo",
                "type": "intangible",
                "inputs": [],
                "outputs": [],
                "passthru": [],
                "children": [],
                "tree": [],
                "extends": null,
                "problem": "No one knows my name",
                "description": "So I drew a circle as my signature and no one else can draw a circle again. Now I am Mr. Circle."
            }
        ],
        "extends": null,
        "problem": "Nature has no revenue model.",
        "description": "Name Brand is the MTREES nature-based revenue optimization platform \u2014 the enterprise infrastructure for acquiring, renaming, and where necessary bioengineering the natural world into a portfolio of branded assets with documented ownership, contractual naming rights, and a licensing structure that survives the lifespan of the thing being named. The natural world has existed for billions of years without a revenue model. Name Brand addresses this. Geographic features, waterways, weather systems, species, and custom-cultivated organisms are all available for acquisition and brand integration. The river keeps flowing. The tree keeps growing. The name is now correct."
    },
    "belongs_to": [
        {
            "id": "forest_name_brand",
            "name": "Name Brand",
            "type": "forest",
            "inputs": [],
            "outputs": [],
            "passthru": [],
            "children": [
                "tree_name_brand",
                "tree_name_brand_river",
                "tree_name_brand_tree",
                "tree_name_brand_cloud",
                "tree_name_brand_cow",
                "tree_name_brand_bean",
                "tree_name_brand_onion",
                "tree_name_brand_flower",
                "tree_name_brand_foot",
                "tree_name_brand_horse"
            ],
            "tree": [],
            "extends": null,
            "belongs_to": [
                "planet_digital_marketing"
            ],
            "problem": "Nature has no revenue model.",
            "description": "Name Brand is the MTREES nature-based revenue optimization division \u2014 geographic naming rights, weather event sponsorships, watershed acquisitions, and a bioengineering pipeline for operators who require a species that does not exist yet but should, and should have their logo in the grain. The forest grows what the client needs. The client names what the forest grows. The contract is 100 years."
        }
    ],
    "problem": "The foot has been called a foot for 400 million years and has never had an endorsement deal.",
    "description": "Pair of Swooshes is the MTREES anatomical naming rights platform for the human foot \u2014 a body-part-level brand integration that transitions the existing medical and colloquial terminology for the terminal appendage of the lower limb from foot, feet, tootsies, dogs, and the clinical Latin pes, into a single unified brand designation that appears in the updated biology textbook, the podiatry intake form, and the shoe size chart, which now reads Swoosh Size rather than shoe size, which is more accurate because a Swoosh is what goes in it. The biology textbooks are being updated. The update is in progress. The chapters covering the skeletal structure of the pes have been reformatted to reflect the Swoosh designation throughout, including the metatarsals, the phalanges, and the calcaneus, which are all still called by their Latin names because the Latin names are for the bones and the bones are inside the Swoosh and the Swoosh is the part you see. You have two of them. You have always had two of them. They were called feet. They are called Swooshes. The podiatrist will update their signage. The podiatrist has been informed.",
    "template": "tree"
}

Universe Alpha