Free Breeze Flower

Type: tree | Origin: Name Brand | Extends: Name Brand
COMPONENTS (Name Brand ROOTS)
Logo
PROBLEM

The rose has been called a rose for 35 million years and has not seen a cent.

SOLUTION

The Free Breeze Flower is the MTREES floral naming rights and cultivar licensing platform for the cut flower and garden category — a full-spectrum rebrand of the existing rose taxonomy into a ten-variant product line available in ten scents and ten colors, each designated by the Free Breeze naming convention rather than the botanical one. That is not a rose. That is a Free Breeze Red. The one next to it is a Free Breeze Coral. The one in the corner that smells like something your grandmother had a specific word for is a Free Breeze Vintage Musk and the word is now Free Breeze Vintage Musk. The cultivar is the same flower that has existed since the Eocene. The scent profile has been documented, licensed, and assigned a SKU. The color is the same color it has always been. The color now has a Free Breeze name, which is the name on the tag at the florist, the name on the seed packet at the garden center, and the name the person giving the flowers says when asked what kind they are. They are Free Breeze. The recipient nods. The rose does not correct anyone. The rose has never corrected anyone. This is why the agreement was straightforward.

EXTENDS

Name Brand is the MTREES nature-based revenue optimization platform — the enterprise infrastructure for acquiring, renaming, and where necessary bioengineering the natural world into a portfolio of branded assets with documented ownership, contractual naming rights, and a licensing structure that survives the lifespan of the thing being named. The natural world has existed for billions of years without a revenue model. Name Brand addresses this. Geographic features, waterways, weather systems, species, and custom-cultivated organisms are all available for acquisition and brand integration. The river keeps flowing. The tree keeps growing. The name is now correct.

Inspect
Inputs
Outputs
TREE
AVAILABLE INPUTS
AVAILABLE OUTPUTS
Schema
                            {
    "id": "tree_name_brand_flower",
    "name": "Free Breeze Flower",
    "type": "tree",
    "inputs": [],
    "outputs": [],
    "passthru": [],
    "children": [],
    "extends": {
        "id": "tree_name_brand",
        "name": "Name Brand",
        "type": "tree",
        "inputs": [],
        "outputs": [],
        "passthru": [],
        "children": [
            {
                "id": "intangible_logo",
                "name": "Logo",
                "type": "intangible",
                "inputs": [],
                "outputs": [],
                "passthru": [],
                "children": [],
                "tree": [],
                "extends": null,
                "problem": "No one knows my name",
                "description": "So I drew a circle as my signature and no one else can draw a circle again. Now I am Mr. Circle."
            }
        ],
        "tree": [
            {
                "id": "intangible_logo",
                "name": "Logo",
                "type": "intangible",
                "inputs": [],
                "outputs": [],
                "passthru": [],
                "children": [],
                "tree": [],
                "extends": null,
                "problem": "No one knows my name",
                "description": "So I drew a circle as my signature and no one else can draw a circle again. Now I am Mr. Circle."
            }
        ],
        "extends": null,
        "problem": "Nature has no revenue model.",
        "description": "Name Brand is the MTREES nature-based revenue optimization platform \u2014 the enterprise infrastructure for acquiring, renaming, and where necessary bioengineering the natural world into a portfolio of branded assets with documented ownership, contractual naming rights, and a licensing structure that survives the lifespan of the thing being named. The natural world has existed for billions of years without a revenue model. Name Brand addresses this. Geographic features, waterways, weather systems, species, and custom-cultivated organisms are all available for acquisition and brand integration. The river keeps flowing. The tree keeps growing. The name is now correct."
    },
    "belongs_to": [
        {
            "id": "forest_name_brand",
            "name": "Name Brand",
            "type": "forest",
            "inputs": [],
            "outputs": [],
            "passthru": [],
            "children": [
                "tree_name_brand",
                "tree_name_brand_river",
                "tree_name_brand_tree",
                "tree_name_brand_cloud",
                "tree_name_brand_cow",
                "tree_name_brand_bean",
                "tree_name_brand_onion",
                "tree_name_brand_flower",
                "tree_name_brand_foot",
                "tree_name_brand_horse"
            ],
            "tree": [],
            "extends": null,
            "belongs_to": [
                "planet_digital_marketing"
            ],
            "problem": "Nature has no revenue model.",
            "description": "Name Brand is the MTREES nature-based revenue optimization division \u2014 geographic naming rights, weather event sponsorships, watershed acquisitions, and a bioengineering pipeline for operators who require a species that does not exist yet but should, and should have their logo in the grain. The forest grows what the client needs. The client names what the forest grows. The contract is 100 years."
        }
    ],
    "problem": "The rose has been called a rose for 35 million years and has not seen a cent.",
    "description": "The Free Breeze Flower is the MTREES floral naming rights and cultivar licensing platform for the cut flower and garden category \u2014 a full-spectrum rebrand of the existing rose taxonomy into a ten-variant product line available in ten scents and ten colors, each designated by the Free Breeze naming convention rather than the botanical one. That is not a rose. That is a Free Breeze Red. The one next to it is a Free Breeze Coral. The one in the corner that smells like something your grandmother had a specific word for is a Free Breeze Vintage Musk and the word is now Free Breeze Vintage Musk. The cultivar is the same flower that has existed since the Eocene. The scent profile has been documented, licensed, and assigned a SKU. The color is the same color it has always been. The color now has a Free Breeze name, which is the name on the tag at the florist, the name on the seed packet at the garden center, and the name the person giving the flowers says when asked what kind they are. They are Free Breeze. The recipient nods. The rose does not correct anyone. The rose has never corrected anyone. This is why the agreement was straightforward.",
    "template": "tree"
}

Universe Alpha